Our materials are produced in a factory, but not in a mega-factory. Mega-factories have the benefit of increased efficiency and increased automation. Our factory has the benefit that it can work with a range of local, natural inputs.
Will our factory ever be as efficient as a mega-factory connected to a pipe of crude oil? No. Do we mind? No. Because we believe that locality is required to valorize the potential of sidestreams. Instead of one mega-factory that produces materials for the whole world, we start with one factory for the Benelux. And once we’re ready, we copy that factory to another region, to make a local impact there too.